Welcome to the H2 2021 Rev Ops Barometer!

With three years of research to draw upon, the Barometer is now the largest continuous survey of specialist advertising, data and revenue operations professionals around the World. 

Our objective with this program is to create a valuable resource for publishers, vendors, and investors alike, all looking to improve their understanding of this vital function within the media industry.
In this round we heard from over 175 specialists covering current industry issues (such as identity and privacy) as well as ongoing business challenges (such as the need to redefine skills and roles in an increasingly programmatic environment).

The Rev Ops Barometer program is funded through the generous support of sponsors (and we extend our special thanks to LiveIntent, Burt, GeoEdge, and Blockthrough for joining us this round).