Welcome to the H1 2022 Rev Ops Barometer!

Now in our 4th year, the Barometer is the largest continuous survey of specialist advertising, data and revenue operations professionals around the World.

Our objective with this program is to create a valuable resource for publishers, vendors, and investors alike, all looking to improve their understanding of this vital function within the media industry.

Highlights in this report include:

• Solving data issues is not the most immediate priority. Confidence in plans for the end of cookies is plummeting, yet most respondents are prioritising activities within their immediate control, such as proving the quality of inventory and prioritising campaigns.

• Sharper pain felt by high-programmatic businesses. Respondents from businesses where >50% of revenue is generated programmatically are clearly more concerned about Google Chrome sun-setting cookies.

• Resourcing is a growing issue. Both in terms of growing and keeping knowledge in rev ops teams, but also across adjacent teams in the enterprise, especially sales.

• Is management buy-in the key to success? When we look at businesses reporting a high-level of management buy-in we see a marked increase in confidence across the board.