Welcome to the H1 2023 Rev Ops Barometer.

Now in our 5th year, the Barometer is well-established as the largest continuous survey of specialist advertising, data and revenue operations professionals around the World.

The overall goal of the “Rev Ops Barometer” is to understand the evolution of the media industry from the point of view of the specialists that manage tools powering modern media businesses.

In our view, operations teams are the canaries in the coal mine. Not only do they play a fundamental role managing technology, but they also have front row seats executing commercial strategies.

This report includes input from over 650 respondents across the industry, including many of the best-known media companies around the world. Using robust data sets we can reveal detailed trends and splits, including by publisher type, region, and high versus low programmatic revenues.