The overall goal of the “Rev Ops Barometer” is to understand the evolution of the media industry from the point of view of the specialists that manage tools powering modern media businesses.

This report is an abbreviated version of the full report. It includes input from over 650 respondents across the industry, including many of the best-known media companies around the world. Using robust data sets we can reveal detailed trends and splits, including by publisher type, region, and high versus low programmatic revenues.