We are very excited to see the results of a major piece of research we ran for Freewheel are now out in the open.
This is a pivotal moment for Advanced TV. Certainly it has been a major beneficiary of the global pandemic in terms of audience growth, but the question is whether (or how quickly) this growth is reflected in increasing ad spends. If not, then what are the impediments to growth? And how does this compare by market across Europe.
This was a fascinating project to work on and a truly collaborative effort, working alongside the very talented team at Freewheel. The survey (designed and managed by CoLab) involved 500 marketing decision makers in Italy, the UK, France, Germany and Spain. Data was collected between 19th September 2020 and 5th October 2020.
Whilst we cannot share the full report we recommend reading this summary by Virginie Dremeaux, Executive Director, Product and Sales Marketing International.