SPLASH THINKFAST EVENT: 5 THINGS TO KNOW ABOUT DCO

We first began discussing this project with Splash’s Chief Strategy Officer, Alastair Duncan, in early January 2019.

Alastair was keen to understand how or if major brands were equipped to take advantage of new opportunities afforded by dynamic creative delivery. As the project developed, involving a qualitative research study of European marketers, it became more clear that DCO was indeed a hot topic and a key area of development for progressive marketers.

Feedback from our study highlighted that although there can be no one size all for diverse brands, some consistent themes were emerging that could help any marketer define a sensible approach to this new discipline.

Read more press from the event here.

Watch the video here.

Duncan presenting at the Splash Worldwide Thinkfast event, “5 things to know about DCO” (London, 1st March 2019)

LAUNCH OF COLAB’S “REV OPS bAROMETER”

As a consulting business specialising in media and technology, we spend considerable time and effort sourcing research. We have seen enough to know what’s killer and what’s filler. And, given most of our team has held senior positions at major media organisations (including The Guardian, BBC, Yahoo and more) we also know that somewhere inside every successful media business is an often quite uncelebrated person or team tasked with selecting and mastering the technology that the enterprise relies on.

Our new Revenue Operations Barometer survey gathers insights from these specialist personnel working across all forms of digital media and publishing, (predominantly) across Europe.

We will run the survey annually, allowing us to track trends that highlight how priorities (including business objectives and technology requirements) are changing over time across our fast-evolving industry.

The Revenue Operations Barometer is available for sponsorship for appropriate brands.

Participants in the survey receive an executive summary of the report for free. Otherwise the report is available to purchase through our site, here.

Tom presenting highlights from our newly launched Rev Ops Barometer research program at Beeler.Tech’s hugely successful inaugural ‘RevOpEx’ event (London, 28th February 2019).

The event, held at IAB UK, was tailored to a publisher only audience and attracted more than 100 revenue operations specialists from UK and Europe.

5G PRIMER

BY TOM BOWMAN

So 5G is now right around the corner, cellular standards are agreed internationally, roll out plans are being announced; is it worth business paying attention?

The short answer is yes, as long as it is well implemented, and that means it will be a fair while before it is ubiquitous but some UK urban areas will be up and running next year. Here is a quick primer on the key points:

5G is a very desirable step change in speed. 3G is 384 kbps, 4G is 100mbps, 5G is a massive 10gbps

This is a 100x improvement to most download times bringing a realistic prospect of PayTV on your mobile device for the first time

Super fast response times mean no latency, great news for remote robot surgery and self driving cars and doubtless many other systems

New places on the radio spectrum are lined up. It is short wave and a concentrated beam. This means it is more 'fragile' as a signal and not good at going through buildings

There will be lots of mini masts to cope with the nature of the signal so urban roll out comes first.

You will need a new smartphone to use 5G

Increased video usage is a big story but the enablement of machine to machine communication is also huge making smart city initiatives real

Autonomous cars will be able to share data helping with congestion

VR will be remote and wireless for the first time

Delegates at the recent Video Rise conference in Lisbon ran workshops on the impact on 5G. Many of the ideas that came forward were around next generation consumer games, cleverer, faster and much more readily mass participation, with on the move gamers joining in on their commutes.